While we typically wouldn't blanket copy an email announcement here, I think this one is significant in what it means as to 1) the potential to grow the discipline and 2) that someone can justify offering such courses (e.g. there's enough demand for them -- because there IS!). And Victor Lombardi is just a really sharp industry resource.
If anyone gets a chance to attend, please share your experience!
[Don't miss the discount code...]
What's also interesting is the 2.0 aspect of this. While only for New York City right now, imagine leveraging this 'community' and its infrastructure as a means to offer your own single session/event in your city (e.g. an upscale craigslist for classes/seminars). While we all might not have material to go into training full-time...sharing our own special knowledge for one course a year might be doable.
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Smart Experience is a new school in New York City offering
classes for Internet professionals. We intend to cover
state-of-the-art topics taught by the most experienced people in
town. The school is organized as a marketplace, so you can tell
us what classes you want us to offer, and what classes you want
to teach. Learn more... http://smartexperience.org/
Use discount code "Beta" when signing up for 20% off tuition...
* BRAND & USER EXPERIENCE DESIGN
How do you proactively design an experience that expresses your
brand? We will address the complexities of applying traditional
brand guidelines to interactive environments, the relationship
between the traditional brand elements of brand promise, goals,
positioning and how to translate these to interaction and
experience guidelines. Taught by Karen Hembrough who has worked
with AOL, National Geographic, and iXL and just earned her MBA
from Columbia University.
1 two-hour workshop, Thursday, July 12. $70.
http://smartexperience.org/classes/brand-uxdesign/
* USING INTERNET BUSINESS STRATEGY
This class will introduce the topic of business strategy and
illustrate how Internet strategy is practiced by online and
traditional companies. In class we'll discuss how Internet
strategy applies to our particular situations and create our own
fictional business by applying a particular strategic method.
Taught by Victor Lombardi, the Director of Smart Experience, who
also consults on Internet product development and is a leader in
the field of information architecture. 2 two-hour workshops, Tuesdays
7-9pm, July 10 & 17. $140.
http://smartexperience.org/classes/internetbusinessstrategy/
There are more classes on the website, as well as a listing of
the best Internet events in New York city available via iCal,
RSS, or email newsletter...
http://smartexperience.org/
Victor Lombardi
Director, Smart Experience
NYC Internet, mobile, and software education
http://smartexperience.org/
BOB JACOBSON is fascinated by the experience of experience. A planner and technologist, Bob has a Ph.D. in Urban Planning & Design from UCLA. He's been a policy researcher, technology CEO, science writer, and consultant. As a Fulbright Scholar, he studied cellular telephony's impacts on transborder communities in the Nordic Arctic Circle. Bob edited Information Design (MIT Press 2000) and is now writing a book on the theory and practice of creating edifying, transformative experiences.
PAULA THORNTON says, "Understanding human behavior (economics), optimizing interactions (design) and facilitating conversations (markets), are the means to achieve strategic differentiation. This is the focus of our discipline. It is not a 'nice to have'‚ and is not, like documentation once was, an afterthought. It is the means by which to start a strategic discussion and the means by which to drive a tactical initiative. All design should be evidence-based."
