TOTAL EXPERIENCE explores designing for experience: its theory, its practice, and how designing for experiences affects us socially and in our personal lives.
BOB JACOBSON is fascinated by the experience of experience. A planner and technologist, Bob has a Ph.D. in Urban Planning & Design from UCLA. He's been a policy researcher, technology CEO, science writer, and consultant. As a Fulbright Scholar, he studied cellular telephony's impacts on transborder communities in the Nordic Arctic Circle. Bob edited Information Design (MIT Press 2000) and is now writing a book on the theory and practice of creating edifying, transformative experiences.
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PAULA THORNTON says, "Understanding human behavior (economics), optimizing interactions (design) and facilitating conversations (markets), are the means to achieve strategic differentiation. This is the focus of our discipline. It is not a 'nice to have'‚ and is not, like documentation once was, an afterthought. It is the means by which to start a strategic discussion and the means by which to drive a tactical initiative. All design should be evidence-based."
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Exemplary cases of experience design: your suggestions welcome!
Posted by Bob Jacobson
As I wrote earlier, I'm working up a book about experience design -- also called, “designing for experience.” I met with my publisher and it looks like a go. As cases that can be featured in the book, I welcome your suggestions of exemplary experience design, applied to the following:
Architecture and urban designs (intended to produce identifiable experiential outcomes)
Cross-media environments (e.g., so-called “real-world games” employing various media )
Customer experiences (processes as well as physical artifacts)
Exhibitions, museums, and learning centers
Experiences for education
Experiences for entertainment
Games and simulations (in the “real world,” not just on-screen)
Landscape architecture and interpretive environments
Longiitudinal experiences (single or multiple related experiences that occur over time)
Themed attractions, theme parks, and themed destinations
Workplaces and “third places” (places that are social, apart from the workplace and home)
These categories overlap. It doesn't matter at this time precisely into which category a case falls, or whether it's for a client or experimental. Also, if you have an example of experience design that doesn't fit within the categories, send it along anyway. Our field is growing like Topsy: there are always new expressions and formats. Also, I'm interested in instances where research methodologies, like usability and ethnography; and application methodologies, like interaction design, wayfinding, and corporate narrative, have contributed to successful experience designs.
As for the much-debated “user experience,” I'm interested in on-screen presentations and discrete products if they were integral parts of more complex experiences (for example, integrated media campaigns, the interior of a vehicle, or exhibitions).
Please be sure to include with each case suggestion a point of contact (email and phone if you have them). The POC should be an individual associated with the case project, with whom I can arrange the case's submission for review. Send your suggestions to my Gmail address, please. Please include in the Subject Line, “Experience Case:” and the case's working name. I'd appreciate it also if you'd share this invitation with your friends and, if you're a blog author, your readers. Thank you!