TOTAL EXPERIENCE explores designing for experience: its theory, its practice, and how designing for experiences affects us socially and in our personal lives.
BOB JACOBSON is fascinated by the experience of experience. A planner and technologist, Bob has a Ph.D. in Urban Planning & Design from UCLA. He's been a policy researcher, technology CEO, science writer, and consultant. As a Fulbright Scholar, he studied cellular telephony's impacts on transborder communities in the Nordic Arctic Circle. Bob edited Information Design (MIT Press 2000) and is now writing a book on the theory and practice of creating edifying, transformative experiences.
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PAULA THORNTON says, "Understanding human behavior (economics), optimizing interactions (design) and facilitating conversations (markets), are the means to achieve strategic differentiation. This is the focus of our discipline. It is not a 'nice to have'‚ and is not, like documentation once was, an afterthought. It is the means by which to start a strategic discussion and the means by which to drive a tactical initiative. All design should be evidence-based."
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Lest anyone's missed the news, CHI 2007 -- the annual conference of the ACM's Computer-Human Interaction Special Interest Group, SIGCHI for short -- will take place next month at San Jose University (California). It's a worthwhile event for those who make their livings studying and applying lessons learned about how people connect with technology (and vice versa).
SIGCHI has long been a mainstay for those interested in how computing and information technology generally have altered human experience. Throughout the 1990s, SIGCHI was poor cousin to the more glamorous SIGGRAPH, the SIG devoted to computer graphics and glitzy, entertainment/defense-driven conferences. But SIGCHI's finally come into its own with the recognition that UX (“user experience”) is a central and important factor in the success of online and device-driven environments. Just how important is indicated by CHI 2007's registration fees -- at this point in time, north of $1,000 (not including travel and accommodations) for everyone but students -- and its roster of A-tier corporate sponsors. I suspect that this and the full week required to attend all of the events, including tours of local interaction labs, may discourage many people from attending. But CHI 2007's roster of talks is fascinating, as always, and this is a great opportunity to recruit UX researchers and so forth to keep the wheels of digital commerce turning. Also, day registrations are available. So no doubt the halls will be full.
So which conferences will you attend this year? I count at least 25 that get my attention, with topics ranging from expo design to ethnography to digital technology to landscape architecture; even children's emotional development. If I had a cool $100,000 to invest in my education and edification -- for my readers' and clients' benefit, as well as my own -- where would I best put the money? I hope to read in your Comments good suggestions.
1. Paula Thornton on March 8, 2007 10:35 AM writes...
While it just passed, next year I am only planning to attend FASTforward again.
While supposedly vendor-focused, it is the ONLY conference in the industry which is focused on bringing together and facilitating deep thinking discussions around the problems we're facing in the industry.
Really? Worthwhile? I haven't been since 2001, but haven't been encouraged to go by the reports I've heard, where the academics still rule the roost, boring people with research that is not really relevant.
CHI 2007 is being held at the San Jose Convention Center actually, not at San Jose University. Personally I'm really looking forward to the event this year. Many great opportunities for learning and networking.
BTW, this year is the 25th anniversary of CHI. Special events are being planned and this one shouldn't be missed!
Take care,
Glenn R. Cochran
Manager, User Experience Engineering
VMware, Inc.
1. Paula Thornton on March 8, 2007 10:35 AM writes...
While it just passed, next year I am only planning to attend FASTforward again.
While supposedly vendor-focused, it is the ONLY conference in the industry which is focused on bringing together and facilitating deep thinking discussions around the problems we're facing in the industry.
Permalink to Comment2. peterme on March 8, 2007 11:42 AM writes...
Really? Worthwhile? I haven't been since 2001, but haven't been encouraged to go by the reports I've heard, where the academics still rule the roost, boring people with research that is not really relevant.
Permalink to Comment3. Bob Jacobson on March 8, 2007 9:30 PM writes...
Peter,
I guess beauty is in the eye of the beholder. They too shall serve, who produce epiphanies of the academic variety.
Bob
Permalink to Comment4. Glenn R. Cochran on April 14, 2007 9:22 PM writes...
Hi Bob,
CHI 2007 is being held at the San Jose Convention Center actually, not at San Jose University. Personally I'm really looking forward to the event this year. Many great opportunities for learning and networking.
BTW, this year is the 25th anniversary of CHI. Special events are being planned and this one shouldn't be missed!
Take care,
Permalink to CommentGlenn R. Cochran
Manager, User Experience Engineering
VMware, Inc.