« Fake Authenticity: Ersatz Experience, The Next Big Thing |
Main
| Kaizen Meets Ethnography »
February 19, 2007
Wikinomics
Posted by Paula Thornton
Leveraging the common model to combine a book with a discussion, Wikinomics claims to focus on how mass collaboration changes everything.
The thoughts framed by this concept were central to the discussions that went on at the recent FASTforward 07 event (which I'm already planning to attend next year). Conversations around the event and the thinking that went on, continue with high energy. Aside from the uniqueness of the event in the pre/post use of the blog which was seeded with some high-energy thinkers in the intranet / Enterprise 2.0 space, the event was unique in that although hosted by a vendor (and sponsored by several others), it was clearly an event to bring together bright minds and allow for deep conversations to go on around the topics and possibilities for this space -- such that the vendor(s) themselves can learn from the discussions as equal participants.
What was refreshing is that principles of Experience Design were front and center in the conversations. It was clearly a 'design thinking' sort of event.
One concept that came out of the discussions, which is reinforced by the Wikinomics artifacts, is that we need to embrace the power of the 'individual as a channel'. Major companies are thinking through new business models to both embrace and capitalize on this reality. Related discussions were quite heady.
Comments (0)
+ TrackBacks (0) | Category: Events and Happenings | Experience Design & Technology | Websites, Blogs, and Podcasts
POST A COMMENT
- RELATED ENTRIES
- › Making Lemonade
- › Amazon Kindle: Video Review
- › Davos 2008: Collaborative Innovation at the Global Country Club
- › Designing Today for a Very Different Tomorrow: Suggestions for the coming Age of Austerity
- › Designing Today for a Very Different Tomorrow: The coming Age of Austeriy
- › Amazon Kindle: A New Experience Channel
- › Shine Doesn't Matter
- › Prisoners in the Digital Panopticon: The Experience of Constant Surveillance -- Or, When Bad Things Beckon to Good Designers
BOB JACOBSON is fascinated by the experience of experience. A planner and technologist, Bob has a Ph.D. in Urban Planning & Design from UCLA. He's been a policy researcher, technology CEO, science writer, and consultant. As a Fulbright Scholar, he studied cellular telephony's impacts on transborder communities in the Nordic Arctic Circle. Bob edited Information Design (MIT Press 2000) and is now writing a book on the theory and practice of creating edifying, transformative experiences.
PAULA THORNTON says, "Understanding human behavior (economics), optimizing interactions (design) and facilitating conversations (markets), are the means to achieve strategic differentiation. This is the focus of our discipline. It is not a 'nice to have'‚ and is not, like documentation once was, an afterthought. It is the means by which to start a strategic discussion and the means by which to drive a tactical initiative. All design should be evidence-based."
