When I posted my HDTV comments earlier this week, I'd forgotten that I'd previously shared my dilemma of finding the right HDTV equipment. In that post I noted the opportunity to bypass programming schedules and avoid the necessity to store programming yourself, but to rely on the source for the programming.

It only came to my attention today that the BBC is specifically addressing this issue, as a public entity. An "on demand application with the working title of MyBBCPlayer".

Of significant note is this quote from the Director-General: "Quite quickly we expect many more households to adopt a range of solutions for moving media from PC to TV and vice versa and from fixed devices to mobile ones and back again."

I'm ready for it...

Footnote: It's obvious from additional comments why we can find some of our best practitioners coming out of this organization. We'd all love to work in an environment where at the highest levels this was the focus of the work:

This picture of a possible on demand future is part of a bigger story – which is the BBC's response to what is often referred to as Web 2.0.

The second chapter in the web's history requires other changes from the BBC: a much greater focus on content management and supported metadata to allow for sophisticated search and navigation, a shift of gravity from text towards rich audio-visual content across the piece, an engagement with user-generated content, user-recommendation and personalisation which goes beyond anything I've touched upon this evening.

And it requires a different kind of BBC

To our colleagues at the BBC, don't let us get in your way...