'Tis the season for holiday extravagance, and not just in the Western world. People of every persuasion (even atheists) accord the Winter Solstice great importance, whether experienced in its pure form or as an institutionalized religious ritual. For many of us, this season is an opportunity to exchange gifts and thus reinforce important social relations. Gifts given at other times probably have more significance and power, but giving during Year's End is a de minimus requirement. Staying with the prevailing norms, here are the handful of books, the most memorable among those that have helped me to understand experience. You might want to give one or more to someone special, to explain what you do -- or simply give them to yourself, for your own enjoyment.
Each of the books in my small sample have a common property: none is a how-to book, nor (in my opinion) even specific to a discipline. Each has reached far, across space and time, to talk generally about experience. I've linked them to Amazon in most cases, but often the authors' own websites and smaller online booksellers offer comparable or better prices. Publishers and dates may be for reprints.
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Education and Ecstasy, George Leonard (Delacourte 1968). Reading this book changed my life forever. It placed in a much broader context the naive understanding of experience I was accumulating through my empirical work as an advertising creative director and public-access video producer. Experience design is all about how technology, physical and emotional experiences, and education interact to produce learning, creativity, and edification. For Leonard, deeply associated with the human potential movement, creating meaningful experiences on the personal level became his life's work. I'm more into cultural enhancement -- but Leonard's motivations and goals have become my own.
The Atlas of Experience, Louise van Swaaij and Jean Klare (Bloomsbury 2000). “Welcome to the Sea of Possibilities, the Ocean of Peace, the Stream of Inspiration, the Volcanoes of Passion....” This is the ultimate wayfinding book, depicting in cartographic form the essential experiences that come with being human. It's fascinating (and thought-provoking) to see how the authors, Dutch cartographers, arrange emotions, aspirations, conditions, etc., clustering them into continents of meaning, and then use the conventions of mapmaking to call out the details. The maps are utterly compelling.
A Natural History of the Senses, Diane Ackerman (Vintage 1991). Diane Ackerman, poet, naturalist, crisis advisor, provides a memorable tour of the human sensorium. Not just about science, Ackerman's lyrical essays delve into the everyday consequences of having five senses (and maybe more), including the personal, professional, and commercial. Her descriptions are insightful and themselves extremely sensuous. Whenever I need an uplifting experience, I pull this book down from the shelf, randomly choose a sense, and see what Ackerman has to say about it. She's never disappointing.
The Poetics of Space, Gaston Bachelard (Beacon Press 1994). Bachelard, a phenomenologist, examines our relationship with space as an experience of “knowing.” From Wikipedia: “Bachelard applies the method of phenomenology to architecture basing his analysis not on purported origins (as was the trend in enlightenment thinking about architecture) but on lived experience of architecture. He is thus led to consider spatial types such as the attic, the cellar, drawers and the like. This book implicitly urges architects to base their work on the experiences it will engender rather than on abstract rationales that may or may not affect viewers and users of architecture.” Indelibly within me are the images Poetics paints with words.
Cosmicomics, Italo Calvino (Harvest 1976). Epochal accomplishments in the history of the Universe, built entirely on problematic science, beginning with the invention of matter (learn the significance of rust in Australia). Each is magically told in Calvino's uniquely naive, uniquely philosophical voice, speaking through the being Qfwfq, who seems an awful lot like God with more questions than answers, and who's all intellectual thumbs. I have a collection of Calvino reprints, including Imaginary Cities. They form a combined encyclopedia-gazeteer of the world seen and related at its most weird and wonderful.
The Image of the City, Kevin Lynch (MIT Press 1960). This landmark volume marks the beginning of wayfinding's application to modern architecture. Lynch presents a taxonomy of elements that comprise the visual urban environment related to the haptic, cognitive, and emotional responses each engenders. His human-centric approach set the stage for modern urban design, including novel ways of mapping urban form and formations. Lynch avoids stating preferences in this volume, but is more explicit in the later Good City Form.
What-If, Could-Be: An Historic Fable of the Future, Richard Wurman (Self-published, 1976) A portrait of Wurman the young visionary, this is Wurman's first publication and he says, his favorite. Illustrated by R.O. Blechman in comic book format and printed on scratchy grey paper, WICB follows the Commissioner of Curiosity as he explores the urban milieu, reviewing foibles we take for granted and revealing radical ideas for making life better. “Everyone spoke of an information overload, but what there was in fact was a non-information overload,” the Commissioner sighs. WICB was prescient in 1976 and remains true today. If you find an online copy, let me know. Mine is dog-eared.
Alice's Adventures in Wonderland and Through the Looking Glass, Lewis Carroll (Signet Classics 2000). Everyone knows Alice, but relatively few have actually read this surrealistic pair of stories. The movie about the books focused on Carroll's relationship with the girl he imagined as Alice, but as works of art, they are totally coherent -- if you're willing to go with it. Carroll is a pre-Jungian: his archetypes speak not only to people we know, but about the state of the nation and the state of the world, as Gaia-esque über-realities with lives of their own. We can participate so long as we believe.
Image and Environment: Cognitive Mapping and Spatial Behavior, Roger M. Downs and David Stea (Transaction 2005). David Stea was a valued advisor and mentor at UCLA's renowned, late-Graduate School of Architecture & Urban Planning, where eclecticism was encouraged. Using maps drawn by inhabitants of Los Angeles who reside in different parts of the city (circa 1970s, when the book was published), David and his colleague Roger Downs demonstrated that every place has many faces. With each wave of new residents and technological complications, the number of kaleidoscopic facets increases. The city is in our heads as well as under our wheels and feet.
A Pattern Language, Christopher Alexander (Oxford University Press 1977). When Alexander challenged his Berkeley architecture students to collect and organize impressions of the built environment, it's likely no one knew in advance, and probably only Alexander suspected, that the result would be a surprisingly consistent “pattern” of forms and relationships. This book can be read as a reference describing elements of the built environment at every scale -- from the region to the cubbyhole -- or as a collection of poetic statements about space itself, and the meanings that we give to the things that fill it, natural and synthetic. The Pattern Language is a physics of spatiality.
The RSVP Cycles: Creative Processes in the Human Environment, Lawrence Halprin (George Braziller 1970). Famed for his innovative, organic developments -- notably, Sea Ranch on the Northern California coast -- Halprin went one step further when he borrowed his wife Anna's choreographic methods to describe how architected landscapes can be collectively planned, created, and evolved. The RSVP Cycle itself has four stages: mustering of Resources, composition of Scores that describe the coming performance, determination of Valuactions (actions based on values), and the actual doing of the Performance -- in this case, crafting the architected landscape. The RSVP Cycle has become popular beyond landscape architecture, but the concept of scoring -- of immense potential value to experience design -- remains sadly unexploited.
Tao Te Ching, Lao Tsu, translated by Gia-Fu Feng, photos by Jane English (Vintage 1997). Some people keep a Bible or Qu'ran at bedside; I keep the Tao Te Ching -- not for heavenly guidance, but for its wisdom. A contemporary of Confucius, the monk Lao Tsu, sick of the turmoil that characterized his China, penned this volume, then mounted his ox and rode off into the hills, never to be seen again. The notion of cosmic balance, of justice tempered by compassion, of non-resistance as the source of strength -- these and many other essential understandings are best expressed in the Tao Te Ching. The book itself features elegant Chinese text, resonant translations by Feng and reflective photography by English.
Space and Place: The Perspective of Experience, Yi-Fu Tuan (University of Minnesota Press, 1977, Edward Arnold 1979). A proponent of “humanistic geography, Tuan's prose is clear and down to earth, without losing a sense of wonder at how ingeniously human beings organize their physical world. In a subsequent book, Tuan terms this relationship in its ideal form as topophilia -- love for the physical world -- ”defined widely so as to include all emotional connections between physical environment and human beings.“ Space and Place is more commonplace (no pun intended), but also more universally appreciable. It's the prism through which I see the world.
Expanded Cinema, Gene Youngblood (E.P. Dutton 1970). I remember when ”multimedia“ meant a spool of slides fed through a classroom projector to the accompaniment of a 78 RPM phonograph record. Not that long ago. Then film and portable video started intruding themselves on our consciousness which was simultaneously being raised by exposure to new ideas and altered consciousness, which form the basis of Gene's thinking about the future of multimedia. Today's raves are loving, nostalgic tributes to the psychedelic happenings that framed Youngblood's work. (He and I taught a memorable, highly subversive class at UCLA's film school one semester. No one came out the same.) Rereading EC today, I'm struck by how much of it relates to the new media, in ways that current theorists can't. Gene's in New Mexico teaching away.
The Whole Earth Catalogue, 30th Edition, Peter Warshall and Steward Brand, editors (Whole Earth 1998). Its appearance in 1968 foretold today's rampant eclecticism, but the WEC itself was a masterpiece of taxonomy. The most amazing objects, culled from catalogs around the world -- remember, this was before the Internet made collecting information something that three-year-olds can do -- were combined in categories with stories told by witnesses to history, visionaries, world travelers, and just plain folks with tales about living a good life. The WEC was illustrated mainly in pen and ink, with a plentitude of charts and rough photographs on recycled paper. The editors come as close to putting the whole Earth into a single volume as ever's been done.
An Ecological Approach to Visual Perception, James Jerome Gibson (Lawrence Erlbaum Associates 1987). J.J. Gibson coined the term ”affordances“ to describe how people get a handle on their environment and what's possible within it. This is what has stuck with interaction designers who use Gibson's theory to support their practice. Fair enough. But for Gibson, perception and cognition are universal, fluid properties of being, the flux of individuals and groups interacting with and within holistic social ”ecologies.“ Gibson's philosophical invention, ecological psychology, became the basis for a more formal environmental psychology invaluable to forming critical perspectives on design, experience design in particular.
Women, Fire, and Dangerous Things, George Lakoff (University of Chicago Press 1990). At an international gathering of geographers I attended in 1994, Lakoff was the guest and Queen Bee. He related linguistic metaphors -- encoded meanings and archetypes -- to geographical understanding in ways that tripped out the geographers. This book, whose title refers to tribal metaphors, ignited the controversy. (Lakoff has since published many more books that delve more deeply into linguistics in other realms, like politics.) If my memory serves me, George told us that cultures have in common 80 percent of their metaphors and that most of these are spatial -- ”over the hill,“ ”around the bend,“ ”slippery slope,“ and so forth. It's the remaining 20 percent of unique differences that create all the trouble. Why can't we get over them?
Heuristics and Biases: The Psychology of Intuitive Judgment, Thomas Gilovich, Dale Griffin, and Daniel Kahneman, eds. (Cambridge University Press 2002). Despite the obsession for analytics displayed by scientists, engineers, software developers, managers, and marketers, in fact most people make decisions on far less formal grounds. Not that they aren't logical, it's just that their logic is different. Intuitive judgment isn't about mysticism, it's about how the human mind shortcuts analysis to arrive at decisions that often are superior to analytically formed conclusions -- but not always. This collection is the reference text for understanding heuristics based on the latest, best research at the time of its publication.
The Alexandria Quartet, Lawrence Durrell (Dutton, 1962; Faber & Faber 2001). Reading the Quartet aloud to one another night after night for nearly six months, living the dream, my partner and I bonded. Durrell, painting panoramas in his matchless poetic prose, directs a cast of heroes and heroines, villains, and events in the 1940s leading to today's tormented Middle East. He centers his vision on backwater Alexandria, once the capital of the Eastern Mediterranean. Durrell called the Quartet's volumes -- Justine, Balthazar, Mountolive, and Clea (all characters in the story) -- an experiment in post-Relativity storytelling: the first volume is told in first person, the second in second person, the third in third person, and the fourth again in first person, each with new revelations. Nothing is quite what it seems as one perspective gives way to another. Life as experienced.
And of course, the story of gifting itself:
The Gift: Imagination and the Erotic Life of Property, Lewis Hyde (Vintage 1983). Recycling gifts is one of the strongest bonds among members of a tribe or a community. Hyde begins this classic work with a review of art as property and gift, but then verges widely into discussions of anthropology, economics, and communications, describing the role of gifts in sustaining tribal relations necessary for survival -- and pleasure. (The Native American potlatch, outlawed by the conquering Europeans until recently, was secretly practiced by its adherents at great peril because it was so essential to their sense of self-worth and possibility.) Hyde thoroughly examines the concept of the ”gift economy“ and finds it more capable than capitalism as glue that can hold a society together. Read him and then happily give your gifts, knowing that you are in close communion with one of the oldest and most human tendencies: the need to share.