TOTAL EXPERIENCE explores designing for experience: its theory, its practice, and how designing for experiences affects us socially and in our personal lives.
BOB JACOBSON is fascinated by the experience of experience. A planner and technologist, Bob has a Ph.D. in Urban Planning & Design from UCLA. He's been a policy researcher, technology CEO, science writer, and consultant. As a Fulbright Scholar, he studied cellular telephony's impacts on transborder communities in the Nordic Arctic Circle. Bob edited Information Design (MIT Press 2000) and is now writing a book on the theory and practice of creating edifying, transformative experiences.
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PAULA THORNTON says, "Understanding human behavior (economics), optimizing interactions (design) and facilitating conversations (markets), are the means to achieve strategic differentiation. This is the focus of our discipline. It is not a 'nice to have'‚ and is not, like documentation once was, an afterthought. It is the means by which to start a strategic discussion and the means by which to drive a tactical initiative. All design should be evidence-based."
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For whom the bell tolls: “A Timeline of Timelines” and “Clash of the Time Lords”
Posted by Bob Jacobson
Our experience of time is indivisible from our experience of living. Two recent sources indicate how thoroughly intertwined our notions of time are with our other perceptions, and how therefore they can be intentionally reshaped by others working on our perceptions (so to speak, from time to time).
Thanks to information designer and friend Stuart Silverstone, in Santa Monica, for turning me on to “A Timeline of Timelines,” featured in Cabinet Magazine Online. Authors Cabinet associate editor Sasha Archibald and University of Oregon history professor Daniel Rosenberg, Timeline features snippets describing timelines created over the last 1,700 years, beginning with Jewish scholar ben Halafta's calculations of the earth's history in the 2nd Century CE, but really taking off with the first “modern” timeline by physicist Joseph Priestly in 1765. The article contains numerous graphics that illustrate the almost infinite ways by which people can conceive of and represent time and history, and persuade others to think alike. In his introduction to an earlier, shorter version, Rosenberg explains;
...Priestley argues that although time in itself is an abstraction that may not be “the object of any of our senses, and no image can properly be made of it, yet because it has a relation to quantity, and we can say a greater or less space of time, it admits of a natural and easy representation in our minds by the idea of a measurable space, and particularly that of a LINE.”
After Priestley, the form of the timeline caught on. In addition to its visual effectiveness, the timeline amplified conceptions of historical progress that were becoming popular at the time. The relationship was mutually reinforcing. As Priestley himself suggests, the timeline filled in as a kind of fantasized visual referent for an object without material substance. In its simplest form, it appeared to guarantee the simplicity and directionality of past and future history. But Priestley's commentary points to a problem too. History had never actually taken the form of a timeline or of any other line for that matter. And simplicity, the great advantage of the form, threatened also to be its greatest flaw. The timeline could function as “the most excellent mechanical help to the knowledge of history” because it could impress the imagination “indelibly.” For the same reason, a century later, Henri Bergson would refer to the “imaginary homogeneous time” depicted by the timeline as a deceiving “idol.”
Messing with our experience of time can happen through less visible, but even more fundamental means -- by controlling the clocks, specifically the atomic clocks that now keep world time. In “Clash of the Time Lords,” in the current (December) Harper's (not yet online), Michelle Stacey explains why the usurpation of responsibility for telling the time, formerly the domain of astronomers observing objects in the sky, by physicists who measure the decay of radioactive matter, has radically reshaped our concept and actual measurement of time. A corollary is that the United States, which owns the most atomic clocks, is able to formally nominate its own US Naval Observatory to be the world authority on time for the International Telecommunications Union (ITU), the UN entity that defines the UTC Time Scale that controls all telecommunications, all telecom-dependent activities, and thus all of our lives.
A big problem with them is that you can't sing with them: because they're neutral atoms in a vacuum, they won't stay put and sing with you. They fall down.
Therefore we have ruminations about future clocks by Daniel Kleppner of MIT. In the world of ion trap clocks, no two clocks will ever agree. It won't be because of random deficiencies in the clocks, it will be because when you difference them you will be able to see that the rate of proper time for each one really is not the same.
[BOB NOTE: Steve is one of the astronomers quoted in the Harper's article, who defends astronomically based time measurement -- as has been the case since the invention of "Time." In the article, he worries to the author that the "Time Lords" -- the physicists who are championing time measurement using atomic clocks -- have imperial aspirations: to "own" time and thus have control over how things work. It's a complex issue, but Steve's position makes sense to me.]
1. Steve Allen on December 1, 2006 8:24 PM writes...
The cesium in atomic chronometers is not radioactive.
Permalink to Comment2. Bob Jacobson on December 3, 2006 10:00 PM writes...
I stand corrected. You can read more about cesium-powered atomic chronometers at http://tycho.usno.navy.mil/cesium.html.
Permalink to Comment3. Steve Allen on December 3, 2006 11:40 PM writes...
Cesium atoms just sing a very pure note at 9 GHz.
A big problem with them is that you can't sing with them: because they're neutral atoms in a vacuum, they won't stay put and sing with you. They fall down.
Therefore we have ruminations about future clocks by Daniel Kleppner of MIT. In the world of ion trap clocks, no two clocks will ever agree. It won't be because of random deficiencies in the clocks, it will be because when you difference them you will be able to see that the rate of proper time for each one really is not the same.
[BOB NOTE: Steve is one of the astronomers quoted in the Harper's article, who defends astronomically based time measurement -- as has been the case since the invention of "Time." In the article, he worries to the author that the "Time Lords" -- the physicists who are championing time measurement using atomic clocks -- have imperial aspirations: to "own" time and thus have control over how things work. It's a complex issue, but Steve's position makes sense to me.]
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