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TOTAL EXPERIENCE explores designing for experience: its theory, its practice, and how designing for experiences affects us socially and in our personal lives.

YOUR T.E. CO-AUTHORS:

  • Bob Jacobson
  • Paula Thornton
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About Your Authors
CORANTE BOB JACOBSON is fascinated by the experience of experience. A planner and technologist, Bob has a Ph.D. in Urban Planning & Design from UCLA. He's been a policy researcher, technology CEO, science writer, and consultant. As a Fulbright Scholar, he studied cellular telephony's impacts on transborder communities in the Nordic Arctic Circle. Bob edited Information Design (MIT Press 2000) and is now writing a book on the theory and practice of creating edifying, transformative experiences.
( Archive | Contact Bob )
CORANTE PAULA THORNTON says, "Understanding human behavior and designing interactions for human expectations are the means to achieve strategic differentiation. This is the focus of our discipline. It is not a Œnice to have‚ and is not, like documentation once was, an afterthought. It is the means by which to start a strategic discussion and the means by which to drive a tactical initiative. All design should be evidence-based."
( Archive | Contact Paula ) >
EXPERIENCE DESIGN:
THE METAVERSE....

CALENDAR OF EXPERIENCE DESIGN EVENTS
(Courtesy of Mark Vanderbeeken, Experientia SpA, Torino)

Experience Design Websites
Core 77 Website & Forum
Business Week|Innovate
InfoD: Understsanding by Design
The Wayfinding Place
Wayfinding Focus
Design Addict
L-ARCH (Landscape Architecture Mailing List)
DUX 2007 Conference
NetDiver.Net
DesignBoom
Digital Thread
Archinect
Enmeshed, Digital Arts & New Media
Ludology (Game Playing Theory)
Captology, Persuasive Computing
Space and Culture
Raskin Center for Humane Interfaces
timet (acoustical design)
Steve Portigal, Ethnographer
Jane McGonigal's Avant Game
Ted Wells' living : simple
PingMag (Japan)

Experience Design Blogs
Adam Greenfield's Speedbird
Experience Designer Network (Brian Alger)
SmartSpace: Annotated Environments (Scott Smith)
Don Norman
Doors of Perception (John Thackara)
Karl Long's Experience Curve
Work•Play•Experience (Adam Lawrence)
The David Report (David Carlson)
Design & Emotion (Marco van Hout)
Museum 2.0 (Nina Simon)
B J Fogg
Lorenzo Brusci (acoustics)
Cool Town Studios
FutureLab
Steve Portigal
Debbie Millman
MIT Culture Convergence Consortium
Luke Wroblewski, Functioning Form|Interface Design
Adam Richardson
Putting People First (Paul Vanderbeeken/Experientia
Laws of Simplicity (John Maeda)
Challis Hodge's UX Blog
Anne Galloways's Purse Lips Square Jaw
Bruno Giussani's Lunch over IP
Jane McGonigal's Avant-Game The Future of Work

Experience Design Podcasts
Ted Wells' living : simple Podcast
Design Matters Podcast, Debbie Millman
Icon-o-Cast Podcast, Lunar Design

Experience Design Firms and ED-Oriented Manufacturers
Barry Howard Limited
Hilary Cottam
LRA Worldwide, Inc.
BRC Imagination Arts
Stone Mantel
Experientia s.r.l
Nokia
Herman Miller
Steelcase
IDEO
Cooper Interactive Design
Gensler
Doblin Group
Fitch
Fit Associates
Jump
Strategic Horizons LLC (Joe Pine & Jim Gilmore)
Cheskin Fresh Perspectives

Education and Advocacy
Centre for Design Research, Northumbria University (UK)
Center for Design Research, Stanford University
International Institute of Information Design (IIID)
Design Management Institute
AIGA DUX
Interaction Institute IVREA
Design Research Institute (UK)
UC Berkeley Center for Environmental Design Research
History of Consciousness, UCSC
Design News Magazine
Society for Environmental Graphic Design (SEGD)
Design Museum London
Center for Sustainable Design
Horizon Zero, Digital Arts+Culture in Canada
Design Council UK
First Monday

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Total Experience

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September 11, 2006

Book Review: Design for Interaction -- one of the best books yet about contemporary design

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Posted by Bob Jacobson

Showcover Design for Interaction (New Riders/AIGA, 2006) is one of the best books yet about contemporary design. Read it!

Dan Saffer, whose online persona is Danny Boy, has crafted the most accessible and instructive book I’ve read about interaction design – and more. Dan deals handily with interaction design, which he characterizes in a Venn diagram as a subset of experience design. There are issues regarding experience design that discussions of interaction design inherently can’t reach, as I’ll discuss later; but having set out primarily to explain interaction design, Dan’s done a superb job. Indicatively, the book is co-published by the AIGA in recognition of the “revolutionary transformation” for “ordinary people to influence and design their own experiences.” Dan's exposition of design thinking is as important as is his fine job of explaining the how-tos of interaction design.

Many recent bestsellers popular in the design community have featured cosmic themes: “the long tail,” “the wisdom of crowds,” “the tipping point,” and so forth. They describe social phenomena that the individual designer can only observe.
Designing for Interaction is about things the designer can do to make life better, increasing what we might call the “liveability” quotient. To quote Dan,

Interaction design is the art of facilitating interactions between humans through products and services. It is also, to a lesser extent, about the interactions between humans and those products that have some sort of “awareness” – that is, products with a microprocessor that are able to sense and respond to humans.

(Calling design of any type an “art” – even an “applied art” – is bound to be controversial, especially as science increasingly is applied to the task. This is even more the case with interaction design based on digital technology. But unavoidably, there is an artistic dimension to any discipline in which human beings ultimately are responsible for making decisions.)

Headshot SafferDesigning for Interaction is practical and action oriented. It provides the reader with a comprehensive history of interaction design, contexts for the application of interaction design, and tools for interaction design. It also contains numerous examples of interaction design and wonderfully informative, personal sidebar interviews on specific topics with leading interaction and experience designers including Brenda Laurel, Marc Rettig, Hugh Dubberly, and others of equal accomplishment and insight. Finally it gets down to the “craft” of interaction design, presenting categories of problems and solutions (with the caveat that the field is still new and all rules for practice are provisional).

Dan’s chapters on “Smart Applications and Clever Devices” and “Service Design” indicate how interaction designers are expanding their field of focus from interactive objects to include customer services and in the future, robots, wearable computers and devices, ubiquitous computing, and digital toolsets.

The 230-page book, small enough to easily tote around, is beautifully designed. The graphics complement the text and convey complex meanings in visually memorable ways. Designing for Interaction also has a dedicated website to continue the interactions between the author and his readers, and among the readers. The only dissonant note is the blurry and iconically unclear front cover. It doesn’t represent the rest of the book and its contents well. Don’t be put off by it. This is a great read.

Dan’s concluding chapter, “The Future of Interaction Design” and his epilogue, “Designing for Good,” extend the discussion into new realms and propose canons for the ethical practice of interaction design. These provocative peeks into a larger realm indicate where interaction design reaches its limit. The goal of interaction design is a better product or service, and who can fault these goals? But experience design, as Dan initially pointed out, is the superset of which interaction design is only a part. What about the environments in which human beings interact with products and services? Who designs these? Or the vast number of experiences that condition how people come into contact with discrete objects and processes, and that determine indirectly, but decisively, how they react?

Of equal significance are experiences that don’t fall under the purview of an interaction designer working for an organization with narrower goals – like the experience of power in the workplace or the sense of security one has, or lacks, in day to day activities. There remains to be written the full story of experience design. But
Designing for Interaction goes a long way toward setting the stage for a deeper conversation. He’s described the craft and laid out the tools for an approach to design that can be applied on a larger canvas. You must at least start here.

You can share an interview with Dan in the July 2006 Business Week's Innovation.

Comments (2) + TrackBacks (0) | Category: Commentary | ED Projects of Note | Integrative + Interdisciplinary Design | The Practice of Experience Design


COMMENTS

1. Paula Thornton on September 26, 2006 8:58 PM writes...

Ok. Bob just beat me to the punch. I'd been working to put up a review of Dan's book for some time...so many good intentions.

Dan has a wonderfully light writing style. And my favorite part of the whole book is Chapter 8: Service Design: "When people think of interaction design (if they do at all) they tend to think of it as tied to technology...The new frontier of interaction design is services."

The point I've been hollering about for some time is a bit of 'both'. An online experience can in no way be guaranteed (or even warrantied), if all multi-channel pre- and post-activites are not also influenced/designed. Experiences transcend channels. In such an approach, service design is implied. Indeed, to not see the online experience from a 'service' perspective is short-sighted.

Many of my colleagues focus more on information design than task design. I've always been more about the 'doing', than the 'finding' and 'being' aspects of online experience design. And clearly it becomes even more predominant when focusing on designing Enterprise Workplaces.

Dan uses one of my favorite examples of an end-to-end experientially-designed business: Zipcar (but he missed all the really important details about their integrative design).

The interview that he conducts with Shelly Evenson rightly points out that the industry that can most benefit from the discipline of service design is the medical industry (stay tuned...).

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2. Paula Thornton on September 26, 2006 9:55 PM writes...

See additional Zipcar details noted here: http://qviews.typepad.com/qviews/2005/11/paula_thornton_.html

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