AIGA Colorado Experience Design presents:
Tangible Futures | Creating Designs of the Future to Influence the Present
with Victor Lombardi
Wed, Aug 16, 2006
Denver, CO
Edward de Bono has said, “You can analyse the past, but the future has to be designed.” As designers, we have influence not only over the products and services people will use in the future but also in how companies plan for the future. We can improve the quality of our influence by using our design skills to more actively anticipate and shape the future. Examples of this vary from auto designers' concept cars to Bruce Mau's Massive Change (www.massivechange.com). These “tangible futures” act as a clear, compelling vision that helps organizations make progress.
We'll look at examples of some tangible futures and discuss how they can be used to help organizations create a vision and then work toward that vision in a strategic way. Designers and managers can both benefit from this event.
About the Speaker:
Victor Lombardi (Noise Between Stations weblog) is passionate about creating better ways of working that result in better ways of living. He co-founded the Management Innovation Group (recently recommended by Forrester Research) to collaborate with clients in the design of new approaches to strategic product development and management. Victor has worked in IT and design, contributing to over 40 software and Internet projects for companies such as The Ford Motor Company, General Electric, J.P. Morgan, Verizon, and Office Depot. His work with the Southern Poverty Law Center has won several awards.
Victor co-founded and served as past president of the Information Architecture Institute and has taught at the Parsons School of Design. These days he teaches business at the Pratt Institute and frequently writes and speaks on business issues. He lives in New York City.
When:
Wed, Aug 16, 2006
6:00 PM to 9:00 PM
6:00 - 7:00 Check in/mingling
7:00 - 8:30 Presentation/Q&A
8:30 - 9:00 Mingle a bit more
Where:
The Sage Room
The Oxford Hotel
1600 17th Street
Denver, CO
Cost:
Member: Free
Student Member: Free
Non-Member: $20
Student Non-Member: $10
BOB JACOBSON is fascinated by the experience of experience. A planner and technologist, Bob has a Ph.D. in Urban Planning & Design from UCLA. He's been a policy researcher, technology CEO, science writer, and consultant. As a Fulbright Scholar, he studied cellular telephony's impacts on transborder communities in the Nordic Arctic Circle. Bob edited Information Design (MIT Press 2000) and is now writing a book on the theory and practice of creating edifying, transformative experiences.
PAULA THORNTON says, "Understanding human behavior (economics), optimizing interactions (design) and facilitating conversations (markets), are the means to achieve strategic differentiation. This is the focus of our discipline. It is not a 'nice to have'‚ and is not, like documentation once was, an afterthought. It is the means by which to start a strategic discussion and the means by which to drive a tactical initiative. All design should be evidence-based."
