TOTAL EXPERIENCE explores designing for experience: its theory, its practice, and how designing for experiences affects us socially and in our personal lives.
BOB JACOBSON is fascinated by the experience of experience. A planner and technologist, Bob has a Ph.D. in Urban Planning & Design from UCLA. He's been a policy researcher, technology CEO, science writer, and consultant. As a Fulbright Scholar, he studied cellular telephony's impacts on transborder communities in the Nordic Arctic Circle. Bob edited Information Design (MIT Press 2000) and is now writing a book on the theory and practice of creating edifying, transformative experiences.
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PAULA THORNTON says, "Understanding human behavior (economics), optimizing interactions (design) and facilitating conversations (markets), are the means to achieve strategic differentiation. This is the focus of our discipline. It is not a 'nice to have'‚ and is not, like documentation once was, an afterthought. It is the means by which to start a strategic discussion and the means by which to drive a tactical initiative. All design should be evidence-based."
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Stone Mantel is auditioning for experience designers.
I received the following email from Stone Mantel principal, Dr. Dave Norton. Dave's recruiting new associates to expand Stone Mantel's successful practice. Stone Mantel is a brand-management and experience-design firm headquartered in Colorado Springs, CO.
Dear Friends,
We are happy to announce that Stone Mantel is auditioning new talent to participate in our network of top-notch innovators, brand strategists, experience strategists, and field researchers. As we continue to grow, the depth and breadth of the work we do produce more and more meaningful solutions for clients. We work with our network to tie your skills to the right client engagement. For example, this year we've helped national museums reinvent themselves, cities rebrand themselves, consumer goods companies find the experiences that matter, hotels disrupt their markets, and banks transform their industry.
We'd love to involve you in these experiences. If you are interested, please send an e-mail to Judy Close (judyclose@gostonemantel.com) with a Word document that includes your experiences helping organizations create meaningful brand experiences through:
- Brand Strategy
- Experience Strategy
- Market Research
- Innovation and Ideation