Corante

TOTAL EXPERIENCE explores designing for experience: its theory, its practice, and how designing for experiences affects us socially and in our personal lives.

CO-AUTHORS

  • Bob Jacobson
  • Paula Thornton
  • BOB JACOBSON is fascinated by the experience of experience. A planner and technologist, Bob has a Ph.D. in Urban Planning & Design from UCLA. He's been a policy researcher, technology CEO, science writer, and consultant. As a Fulbright Scholar, he studied cellular telephony's impacts on transborder communities in the Nordic Arctic Circle. Bob edited Information Design (MIT Press 2000) and is now writing a book on the theory and practice of creating edifying, transformative experiences.
    ( Archive | Contact Bob )
    CORANTE PAULA THORNTON says, "Understanding human behavior (economics), optimizing interactions (design) and facilitating conversations (markets), are the means to achieve strategic differentiation. This is the focus of our discipline. It is not a 'nice to have'‚ and is not, like documentation once was, an afterthought. It is the means by which to start a strategic discussion and the means by which to drive a tactical initiative. All design should be evidence-based."
    ( Archive | Contact Paula ) >
    EXPERIENCE DESIGN:
    THE METAVERSE....

    CALENDAR OF EXPERIENCE DESIGN EVENTS
    (Courtesy of Mark Vanderbeeken, Experientia SpA, Torino)

    Experience Design Websites
    Core 77 Website & Forum
    Business Week|Innovate
    InfoD: Understsanding by Design
    The Wayfinding Place
    Wayfinding Focus
    Design Addict
    L-ARCH (Landscape Architecture Mailing List)
    DUX 2007 Conference
    NetDiver.Net
    DesignBoom
    Digital Thread
    Archinect
    Enmeshed, Digital Arts & New Media
    Ludology (Game Playing Theory)
    Captology, Persuasive Computing
    Space and Culture
    Raskin Center for Humane Interfaces
    timet (acoustical design)
    Steve Portigal, Ethnographer
    Jane McGonigal's Avant Game
    Ted Wells' living : simple
    PingMag (Japan)

    Experience Design Blogs
    Adam Greenfield's Speedbird
    Experience Designer Network (Brian Alger)
    SmartSpace: Annotated Environments (Scott Smith)
    Don Norman
    Doors of Perception (John Thackara)
    Karl Long's Experience Curve
    Work•Play•Experience (Adam Lawrence)
    The David Report (David Carlson)
    Design & Emotion (Marco van Hout)
    Museum 2.0 (Nina Simon)
    B J Fogg
    Lorenzo Brusci (acoustics)
    Cool Town Studios
    FutureLab
    Steve Portigal
    Debbie Millman
    MIT Culture Convergence Consortium
    Luke Wroblewski, Functioning Form|Interface Design
    Adam Richardson
    Putting People First (Paul Vanderbeeken/Experientia
    Laws of Simplicity (John Maeda)
    Challis Hodge's UX Blog
    Anne Galloways's Purse Lips Square Jaw
    Bruno Giussani's Lunch over IP
    Jane McGonigal's Avant-Game The Future of Work

    Experience Design Podcasts
    Ted Wells' living : simple Podcast
    Design Matters Podcast, Debbie Millman
    Icon-o-Cast Podcast, Lunar Design

    Experience Design Firms and ED-Oriented Manufacturers
    Barry Howard Limited
    Hilary Cottam
    LRA Worldwide, Inc.
    BRC Imagination Arts
    Stone Mantel
    Experientia s.r.l
    Nokia
    Herman Miller
    Steelcase
    IDEO
    Cooper Interactive Design
    Gensler
    Doblin Group
    Fitch
    Fit Associates
    Jump
    Strategic Horizons LLC (Joe Pine & Jim Gilmore)
    Cheskin Fresh Perspectives

    Education and Advocacy
    Centre for Design Research, Northumbria University (UK)
    Center for Design Research, Stanford University
    International Institute of Information Design (IIID)
    Design Management Institute
    AIGA DUX
    Interaction Institute IVREA
    Design Research Institute (UK)
    UC Berkeley Center for Environmental Design Research
    History of Consciousness, UCSC
    Design News Magazine
    Society for Environmental Graphic Design (SEGD)
    Design Museum London
    Center for Sustainable Design
    Horizon Zero, Digital Arts+Culture in Canada
    Design Council UK
    First Monday

    Total Experience on Technorati
    Technorati Profile

    Get Camino!
    In the Pipeline: Don't miss Derek Lowe's excellent commentary on drug discovery and the pharma industry in general at In the Pipeline

    Total Experience

    « America in Miniature takes steps forward | Main | Loneliness in America: a new report renews alarm, offers some hope »

    July 1, 2006

    The Experience of Immobility: Transportation -- or not -- after the oil runs out.

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    Posted by Bob Jacobson

    Highway1This week marks the 50th anniversary of the National Defense Highway System, America's multi-decade, multi-billion-dollar building spree, initiated by President Eisenhower, resulting in this nation's massive network of freeways and highways: 47,000 miles worth, enough asphalt to coat the world twice. The NDHS was sold using a Cold War rationale: when the Russian and Chinese armies approach our shores, we need to get American troops and tanks there, pronto. This problematic explanation served as cover for the NDHS's other (and some would say, more realistic) purpose: to encourage high-speed auto and truck traffic; accelerated urban growth, worker migration, and commerce; and the expansion of the auto industry. The NDHS succeeded magnificently on all counts. And each factor increased the consumption of oil.

    The NDHS' growth was paralleled by a succession of Federal aviation laws that resulted in building more airports and establishing the FAA's national flight control system.

    These magnificent government projects produced equally magnificent subsidies for the auto and airline industries and tremendously ramped up Americans' mobility. They also contributed to the decline of mass transit, particularly buses, trolleys, and trains that didn't receive similarly robust subsidies. The same has happened overseas, except that in most countries, trains have survived as part of a larger social contract. Burgeoning business-travel, tourism and hospitality, and telecom industries have been built on the expectation that more and more nations will become mobile societies. And we've come to take for granted a certain ease of motion that is part and parcel of the experience of living in a modern industrial society.

    Instead, we're headed for an Age of Immobility. Not because there are too many cars on the road or planes in the air. Of course, there are. Everyone living in a city has experienced insane levels of traffic congestion and aching, two-hour commutes. The automobile is no longer a net-gain way to travel -- and air travel in the 21st Century? Forget it!

    Graph1The ultimate cause of the Age of Immobility is that we are reaching “Peak Oil-- characterized by the Hubbert Curve -- when the world is producing all of the oil that can be easily gotten, without heroic exploration. From that day forward, our oil stores and production will begin an irreversible decline. Peak Oil, when it arrives, will slowly strangle not only ground transportation, but also movement through the air and on the seas. Easy mobility will become another memory from the Golden Age of Petroleum. There is no escape in turning coal into oil, as some recommend: the process is long, expensive, environmentally catastrophic, and ultimately, requires more energy than it produces. Burning more coal to make coal into oil would only multiply the offense to the Earth.

    OilproductionpercapitaSome say that Peak Oil already is here. In any case, its arrival in the next decades is almost inevitable. What will it mean for most people in the world, including the industrial nations, to experience constant immobility?

    Think back to earlier societies, when the only accessible workplaces were, for serfs, the farm; for traders, the village market; and for small producers, the small shop easily walked to. Most people walked. Relatively few people owned horses or oxen, the only sources of mobility other than walking. There was no petroleum-fueled transportation, so goods and services were acquired locally or not at all. Only the very rich could afford to journey on business or pleasure. The nobility in their coaches, running roughshod through Paris streets before the Revolution, trampling anyone in the way, is a movie cliche that's hard to forget -- because once it was real.

    There were exceptions. Wooden ships used wind and coal for power; and trains for a few brief years burned wood or coal to generate steam; but in those early industrial days, there were vast forests for the taking, and "global warming," to which burning wood and coal contributes, was unknown. Today's steel ships and high-speed trains run on oil, as do the automobiles and aircraft with which they compete, or using electricity generated by burning oil. In our future, ships and trains may join cars, buses, trucks, and planes as relics of an earlier era. Little by little, our roads and airspace will get emptier as cars and planes first get smaller and more fuel efficient, then begin to disappear, except for those owned by large businesses and wealthy individuals. LonelyHighway.jpgFor a short while, these last few will command the highways and airways; then they, too, will be used only for special occasions or cease to operate entirely, starved for petroleum-based fuel. Note that this goes for electric cars, too, at least as they currently are powered: by electricity generated from burning oil and coal. (See Corey Powell's "Black Cloud," a review of Jeff Goodall's new Big Coal in the NYT Sunday Book Review.)

    Our children may live in a very different world. Award-winning author Ursula Le Guin's allegorical Always Coming Home describes a future pastoral society where walking is the main means of mobility; the trains are powered by oxen. Always Pb(In Le Guin's future, cars and planes ceased to exist millenia earlier. What happened to all of the “People With Their Heads on Backwards” -- meaning you and me -- is a mystery. Supply your own unhappy theory.) People take it easy. But also, their ambitions are turned completely inward, toward community, ritual, and the routine. There is beauty, but it is small, personal, unsensational. The Internet, now called “The City,” has become sentient. It's an oracle occasionally consulted, but mainly out of sight and out of mind. What can technology offer these people without synthetic energy, rooted in place, whose furthest journeys are from today's Napa Valley to the San Francisco Bay? Cellphones? Mobile Internet? iPods?

    How quickly scenarios like Le Guin's can become reality. We get a preview every time a shock occurs to the world's oil supply: producer boycotts, a civil war in Nigeria, earthquake damage in Indonesia, politics in Venezuela, fighting or sabotage in distribution choke-points like the Caucasus or Kazakhstan -- wherever there's oil, there's crisis, and then prices rise. But we've learned to live with momentary burdens. It's the larger, more benign events, like the growth of China's and India's economies, that will create disastrous outcomes for the world's supply of petroleum and petroleum-dependent, mainstay industries including manufacturing, pharmaceuticals, agriculture, defense -- and transportation. Of course, a nuclear war anywhere in the Middle East would hasten the petroleum economy's demise.

    What is the experience of being limited in range to the distance one can walk in a day? Or doing business in terms of mule-miles? What consequences has immobility for sustenance, health, education, commerce, and community? Will we all inhabit villages again, albeit most of us within what used to be integrated cities? Perhaps those living in deprived regions of the world, like Darfur, Afghanistan, or Chad, have something to teach us about our own futures.Fruit Cart 170604

    Barring a miracle, like major governments truly committing resources for developing renewable fuels, or the invention of a device for turning discarded plastic into bio-safe liquid fuels -- still only hopeful visions -- our ability to easily circulate, a freedom we've taken for granted, is in trouble. With the trivial exception of mixed shopping/loft developments, however, you don't see many designers designing for mass immobility. The very notion is taboo.

    Blogs: check out Matt Savinar's Peak Oil: Life After the Crash, for a picturesque portrait of post-Peak Oil civilization; and C. Peppard's Getting There, devoted to “Transportation for the Masses.”

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