TOTAL EXPERIENCE explores designing for experience: its theory, its practice, and how designing for experiences affects us socially and in our personal lives.
BOB JACOBSON is fascinated by the experience of experience. A planner and technologist, Bob has a Ph.D. in Urban Planning & Design from UCLA. He's been a policy researcher, technology CEO, science writer, and consultant. As a Fulbright Scholar, he studied cellular telephony's impacts on transborder communities in the Nordic Arctic Circle. Bob edited Information Design (MIT Press 2000) and is now writing a book on the theory and practice of creating edifying, transformative experiences.
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PAULA THORNTON says, "Understanding human behavior (economics), optimizing interactions (design) and facilitating conversations (markets), are the means to achieve strategic differentiation. This is the focus of our discipline. It is not a 'nice to have'‚ and is not, like documentation once was, an afterthought. It is the means by which to start a strategic discussion and the means by which to drive a tactical initiative. All design should be evidence-based."
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I earlier wrote about America in Miniature, the first miniature theme park in the United States, a planned companion to the 50-plus other miniatures of nations around the world. Edward van de Meer, who leads the America in Miniature venture, subsequently wrote to share with me America in Miniature's updated design (see the thumbnail) and its acquisition of additional executive talent. Edward also wanted to make these points:
1. More than three-quarters of all miniature theme park visitors are adults. We are not Legoland: we'll welcome kids, but America in Miniature, like other miniature theme parks, is designed for adult enjoyment.
2. Education, education, education! At America in Miniature, a major effort will be made regarding education about the United States, its geography, history, and culture.
3. America in Miniature will be the only indoor miniature park in the world. In Las Vegas, providing a climate-controlled environment will benefit our guests and the miniature models alike. Also, we can take visitors from day-time to night-time at will.
4. “Patriotism.” How far can we take this? In the end, I promise an amazing experience, seeing all the beauty this country has to offer! Our mission statement reads, “Provide a guest experience well beyond the visitor's expectation.”
Interested parties -- especially potential investors -- are invited to write to Edward directly.