TOTAL EXPERIENCE explores designing for experience: its theory, its practice, and how designing for experiences affects us socially and in our personal lives.
BOB JACOBSON is fascinated by the experience of experience. A planner and technologist, Bob has a Ph.D. in Urban Planning & Design from UCLA. He's been a policy researcher, technology CEO, science writer, and consultant. As a Fulbright Scholar, he studied cellular telephony's impacts on transborder communities in the Nordic Arctic Circle. Bob edited Information Design (MIT Press 2000) and is now writing a book on the theory and practice of creating edifying, transformative experiences.
( Archive | Contact Bob )
PAULA THORNTON says, "Understanding human behavior (economics), optimizing interactions (design) and facilitating conversations (markets), are the means to achieve strategic differentiation. This is the focus of our discipline. It is not a 'nice to have'‚ and is not, like documentation once was, an afterthought. It is the means by which to start a strategic discussion and the means by which to drive a tactical initiative. All design should be evidence-based."
( Archive | Contact Paula )
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Business Week Online's new “Innovation & Strategy” section: bookmark it now!
Business Week Online's new “Innovation & Strategy” webpage is terrific. BW has always been a strong proponent of design in business, although in the past, too often by “design” it meant styling. That's over. BWO's focus is on the actual doing of design and its implications for business, which provides a sound foundation for its editors' and writers' investigations. These span the spectrum of design modalities and issues. The diversity of topics covered, and the BWO team's ability to distill complex ideas into coherent short essays, is wonderful. Down with wordiness, up with insight. Check it out!
There's an accompanying BWO Innovation Podcast Archive: I downloaded every podcast. They're that good. I'm now a subscriber.
Lastly, there's “IN,” a new blogthat personalizes and further enriches the Innovation & Strategy section. (I can't figure out the BW hierarchy from the web pages, which is which: I just explore.) Here's IN's “Manifesto”:
With this inaugural issue of IN: Inside Innovation -- we dedicate ourselves to the proposition that making innovation work is the single most important business challenge of our era. Our goal is to make a meaningful difference in the difficult journey toward building innovative business cultures. IN hopes to inspire, to provoke, to teach, and to be a trusted advisor and guide. Every quarter, we'll provide you with a how-to tool kit of lessons and case studies that address specific problems managers face in changing their organizations. In this premier issue, we show exactly how five key “C-Suite” drivers of innovation inside big corporations do it. In future issues, we will offer the best innovation metrics, show how to build open-source idea machines, manage global networks of engineers and trend-spotters, find truly creative talent, and instill design thinking to satisfy unmet consumer needs. IN is also a community. It links you to our online Innovation & Design site, with its blogs, columnists, metrics, and stories. Join us.