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TOTAL EXPERIENCE explores designing for experience: its theory, its practice, and how designing for experiences affects us socially and in our personal lives.

CO-AUTHORS

  • Bob Jacobson
  • Paula Thornton
  • BOB JACOBSON is fascinated by the experience of experience. A planner and technologist, Bob has a Ph.D. in Urban Planning & Design from UCLA. He's been a policy researcher, technology CEO, science writer, and consultant. As a Fulbright Scholar, he studied cellular telephony's impacts on transborder communities in the Nordic Arctic Circle. Bob edited Information Design (MIT Press 2000) and is now writing a book on the theory and practice of creating edifying, transformative experiences.
    ( Archive | Contact Bob )
    CORANTE PAULA THORNTON says, "Understanding human behavior (economics), optimizing interactions (design) and facilitating conversations (markets), are the means to achieve strategic differentiation. This is the focus of our discipline. It is not a 'nice to have'‚ and is not, like documentation once was, an afterthought. It is the means by which to start a strategic discussion and the means by which to drive a tactical initiative. All design should be evidence-based."
    ( Archive | Contact Paula ) >
    EXPERIENCE DESIGN:
    THE METAVERSE....

    CALENDAR OF EXPERIENCE DESIGN EVENTS
    (Courtesy of Mark Vanderbeeken, Experientia SpA, Torino)

    Experience Design Websites
    Core 77 Website & Forum
    Business Week|Innovate
    InfoD: Understsanding by Design
    The Wayfinding Place
    Wayfinding Focus
    Design Addict
    L-ARCH (Landscape Architecture Mailing List)
    DUX 2007 Conference
    NetDiver.Net
    DesignBoom
    Digital Thread
    Archinect
    Enmeshed, Digital Arts & New Media
    Ludology (Game Playing Theory)
    Captology, Persuasive Computing
    Space and Culture
    Raskin Center for Humane Interfaces
    timet (acoustical design)
    Steve Portigal, Ethnographer
    Jane McGonigal's Avant Game
    Ted Wells' living : simple
    PingMag (Japan)

    Experience Design Blogs
    Adam Greenfield's Speedbird
    Experience Designer Network (Brian Alger)
    SmartSpace: Annotated Environments (Scott Smith)
    Don Norman
    Doors of Perception (John Thackara)
    Karl Long's Experience Curve
    Work•Play•Experience (Adam Lawrence)
    The David Report (David Carlson)
    Design & Emotion (Marco van Hout)
    Museum 2.0 (Nina Simon)
    B J Fogg
    Lorenzo Brusci (acoustics)
    Cool Town Studios
    FutureLab
    Steve Portigal
    Debbie Millman
    MIT Culture Convergence Consortium
    Luke Wroblewski, Functioning Form|Interface Design
    Adam Richardson
    Putting People First (Paul Vanderbeeken/Experientia
    Laws of Simplicity (John Maeda)
    Challis Hodge's UX Blog
    Anne Galloways's Purse Lips Square Jaw
    Bruno Giussani's Lunch over IP
    Jane McGonigal's Avant-Game The Future of Work

    Experience Design Podcasts
    Ted Wells' living : simple Podcast
    Design Matters Podcast, Debbie Millman
    Icon-o-Cast Podcast, Lunar Design

    Experience Design Firms and ED-Oriented Manufacturers
    Barry Howard Limited
    Hilary Cottam
    LRA Worldwide, Inc.
    BRC Imagination Arts
    Stone Mantel
    Experientia s.r.l
    Nokia
    Herman Miller
    Steelcase
    IDEO
    Cooper Interactive Design
    Gensler
    Doblin Group
    Fitch
    Fit Associates
    Jump
    Strategic Horizons LLC (Joe Pine & Jim Gilmore)
    Cheskin Fresh Perspectives

    Education and Advocacy
    Centre for Design Research, Northumbria University (UK)
    Center for Design Research, Stanford University
    International Institute of Information Design (IIID)
    Design Management Institute
    AIGA DUX
    Interaction Institute IVREA
    Design Research Institute (UK)
    UC Berkeley Center for Environmental Design Research
    History of Consciousness, UCSC
    Design News Magazine
    Society for Environmental Graphic Design (SEGD)
    Design Museum London
    Center for Sustainable Design
    Horizon Zero, Digital Arts+Culture in Canada
    Design Council UK
    First Monday

    Total Experience on Technorati
    Technorati Profile

    Get Camino!
    In the Pipeline: Don't miss Derek Lowe's excellent commentary on drug discovery and the pharma industry in general at In the Pipeline

    Total Experience

    « International Service Design Conference podcasts of presentations now available online for download. | Main | Don Norman: “Words Matter. Talk About People: Not Customers, Not Consumers, Not Users” »

    June 15, 2006

    Access, a Meta-Experience, is Critical to Global Economic Growth and Improved Human Welfare,

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    Posted by Bob Jacobson

    Logo SriAn article on the SRI International website, Access is Critical to Global Economic Growth and Improved Human Welfare, describes The Power of Access, a recently issued report by the think-tank's Center for Science, Technology, and Development, commissioned by FedEx. According to SRI, it's “the first comprehensive effort in defining, measuring and analyzing access as a driving force of change and progress.” The report and accompanying documents are downloadable from The Power of Access website.

    Access is one of those meta-experiences that are so huge, they escape most individuals' day-to-day attention. According to the SRI researchers, however, access determines much else that we experience in our everyday lives -- even the opportunity to have diverse experiences, and benefit by them. According to the researchers, smaller nations with consolidated societies and uniform cultures fare best when it comes to providing their inhabitants with access.

    Frederick Smith, FedEx chairman, on accepting the report, noted “The power of Access lies in the opportunities it creates for individuals, business, and nations to participate, make choices, and improve their prospects. Three variables define access: time, space and information. For the first time in history we have a low-cost, standardized information exchange available to anyone with a computer, regardless of time or space.”

    SRI established the analytical framework for defining the drivers and benefits of access, and for quantifying access and measuring its impacts. SRI created the Access Index (TM) and provided a numerical ranking of 75 countries based on their “openness” -- the access of a country, its business, and its citizens to physical items and information from the rest of the world.

    The countries with the highest levels of Access are listed below. These rankings suggest that access is particularly important for countries that have small internal markets, limited domestic resources, and/or rely heavily on international trade. For example, the United States and Japan -- with large internal markets and resources -- rank 12th and 19th respectively on the Access Index.

    Top Ten Countries
    in the Access Index

    1 Hong Kong
    2 Singapore
    3 Denmark
    4 Switzerland
    5 Netherlands
    6 Finland
    7 Germany
    8 Sweden
    9 United Kingdom
    10 France

    SRI found that higher levels of access enable higher economic growth, strongly relate to higher levels of personal income (as depicted in the following chart), and are critical for economic survival and growth.

    “Access is a catalytic process that enables interactions, contacts, and exchanges among people, businesses, and nations,” said John A. Mathieson, Director of SRI's Center for Science, Technology, and Economic Development. “Access indicates opportunity -- the opportunity to accomplish a broad range of actions, from attaining physical presence to communicating, and from acquiring to using. The power of Access lies in the opportunities it creates for individuals, businesses, and nations to participate, make choices, and improve their future prospects.”

    Comments (2) + TrackBacks (0) | Category: Commentary | Odds and Ends: Random Observations | Theories of Experience


    COMMENTS

    1. Phil on June 15, 2006 8:50 AM writes...

    "Three variables define access: time, space and information"

    Oh just those? Remind me again what phenomenon is NOT defined by time, space, and information?

    Couldn't this post give even ONE example of what "access" actually means here? Access to water? Access to computers? Access to politicians? Surely you can't just lump all these things into one topic called "access."

    Permalink to Comment

    2. Bob Jacobson on June 16, 2006 12:27 PM writes...

    Phil, my main point was about meta-experience, but to answer your question directly....

    I worked at SRI and have high regard for its rigor. I read the Access report. In it I found (1) The Access Model and (2) a list of indicators with which SRI composed the Access Opportunities Index.

    Glad to do your research for you. An invoice is in the ether.


    1. THE ACCESS MODEL

    Space

    Space represents the distance between the entity seeking access and the “thing” (physical or informational) being sought. It involves geography and the physical locations of supply and demand. Supplies that are nearby are normally easier to access than those in distant locations. Access dramatically reduces the economic constraint of geographic distance and allows entirely new patterns of production, consumption, and economic development.

    Time

    This component centers on the amount of time required to obtain that which is being sought. Access not only creates the ability to obtain goods, services, information, etc., in an increasingly short period of time, but also allows the orchestration of delivery, meaning delivery in the specific time horizon desired by the user/customer. Both time-related changes have profound implications for consumer and producer behavior.

    Information

    Information is anything that reduces uncertainty. Since uncertainty affects the consequences of decisions, information aids decision-making by helping one to choosebetween alternatives. Information may be in the form of facts, opinions, or algorithms that are capable of being transmitted and reproduced.2 Increasingly, information is available in digital form.

    At its core, access can be explained in the following formula, in which access (A) is a function of time (T), space (S), and information (I).

    f (T, S, I) = A


    2. INDICATORS AND DATA SOURCES FOR
    THE ACCESS OPPORTUNITIES INDEX TM


    Market Reach

    Breadth of International Markets [Exporting
    companies from your country sell
    (1=primarily in a small number of foreign
    markets, 7=in virtually all international
    country markets)]
    World Economic Forum Global Competitiveness Report 2004-2005 (Variable 9.11)

    Actual vs. Expected Size of Traded Sector
    [countries with large trade sectors
    compared to what would be expected,
    given their population, geographic size,
    and location, receive a higher score]
    Fraser Institute Economic Freedom of the World Report 2004 (Variable 4-C)

    Extent of Regional Sales [Exports from
    your country to neighboring countries are
    (1=limited, 7=substantial and growing)]
    World Economic Forum
    Global Competitiveness
    Report 2004-2005 (Variable 9.10)

    Supply Chain Strength
    Production Process Sophistication
    [Production processes use (1=labor
    intensive methods or previous generations
    of process technology, 7=the world's best
    most efficient process technology)]
    World Economic Forum Global Competitiveness Report 2004-2005 (Variable 9.06)

    Value Chain Presence [Exporting
    companies in your country are (1=primarily
    involved in resource extraction or
    production, 7=not only produce but also
    perform product design, marketing, sales,
    logistics, and after-sales services)]
    World Economic Forum Global Competitiveness Report 2004-2005 (Variable 9.02)

    Air Freight as a % of GDP
    World Bank World Development Indicators

    Air Freight Average Annual Growth Rate
    over 10 Years (1993-2003)
    World Bank World Development Indicators

    B2B and B2C E-Commerce as a % of GDP
    World Economic Forum
    Global Information Technology Report 2003-
    2004 (Variables 16 and 17)


    Innovation

    Capacity for Innovation [Companies obtain
    technology (1=exclusively from licensing or
    imitating foreign companies, 7=by
    conducting formal research and pioneering
    their own new products or processes)]
    World Economic Forum Global Competitiveness Report 2004-2005 (Variable 9.04)

    Uniqueness of Product Designs [Product
    designs are (1=copied or licensed from
    abroad, 7=developed locally)]
    World Economic Forum
    Global Competitiveness
    Report 2001-2002 (Variable 10.05)

    Firm-Level Technology Absorption
    [Companies in your country are (1=not
    interested in absorbing new technology,
    7=aggressive in absorbing new
    technology)]
    World Economic Forum
    Global Information Technology Report 2003-
    2004 (Variable III.2.02)

    High-Tech Exports as a % of GDP
    World Bank
    World Development Indicators

    Patent Applications Filed (by residents and
    non-residents)
    World Bank
    World Development Indicators

    Science and Technical Journal Articles per
    10,000 People
    World Bank
    World Development Indicators

    Royalty and License Fees (receipts +
    payments) as a % of GDP
    World Bank
    World Development Indicators


    Growth and Competitiveness

    Manufacturing and Services Exports
    Average Annual Growth Rate over 10
    Years (1994-2004)
    World Trade Organization
    WTO Statistics Database

    Total FDI Stock (outward + inward)
    Average Annual Growth Rate over 10
    Years (1993-2003)
    UNCTAD
    World Investment Report
    2004 (Annex Table B3 and B4)

    Stock Market Capitalization as a % of GDP
    World Bank
    World Development Indicators

    Nature of Competitive Advantage
    [Competitiveness of your country’s
    companies in international markets is
    primarily due to [1=low cost labor or local
    natural resources, 7=unique products and
    processes)]
    World Economic Forum Global Competitiveness Report 2004-2005 (Variable 9.01)

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