BOB JACOBSON is fascinated by the experience of experience. A planner and technologist, Bob has a Ph.D. in Urban Planning & Design from UCLA. He's been a policy researcher, technology CEO, science writer, and consultant. As a Fulbright Scholar, he studied cellular telephony's impacts on transborder communities in the Nordic Arctic Circle. Bob edited
Information Design (MIT Press 2000) and is now writing a book on the theory and practice of creating edifying, transformative experiences.
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PAULA THORNTON says, "Understanding human behavior (economics), optimizing interactions (design) and facilitating conversations (markets), are the means to achieve strategic differentiation. This is the focus of our discipline. It is not a 'nice to have'‚ and is not, like documentation once was, an afterthought. It is the means by which to start a strategic discussion and the means by which to drive a tactical initiative. All design should be evidence-based."
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1. David Armano on May 9, 2006 1:38 PM writes...
Bob,
Thanks for the reference of the Experience Map. It's been making it's way across the blogosphere with some help from you. I recently contributed a post to the Marketing Profs Daily Fix blog which covers some similar ground. And yes, it includes a visual (T-Shaped Creativity).
http://blog.marketingprofs.com/2006/05/tshaped_creativity.html
As you can see, my efforts are focused at the intersection of Interactive Marketing and Experience Design/Brand Experience
Thanks again and keep up the great work here.
-David
Permalink to Comment2. Bob Jacobson on May 11, 2006 3:11 AM writes...
David, you're welcome. It'll be good to see you grow this map over time and with...experience!
-- Bob
Permalink to Comment3. Rick on July 16, 2008 3:00 AM writes...
A tiny thing, but when David says "the experience brief lies the foundation", does he mean that the experience brief "lays the foundation"?
Permalink to Comment4. BestMark on February 1, 2009 11:36 PM writes...
Thanks for including the "Experience Map" on your blog. It is very well thought out and easy to understand. I've never really thought about all the logic and emotion that goes into creating and branding something.
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