Corante

TOTAL EXPERIENCE explores designing for experience: its theory, its practice, and how designing for experiences affects us socially and in our personal lives.

CO-AUTHORS

  • Bob Jacobson
  • Paula Thornton
  • BOB JACOBSON is fascinated by the experience of experience. A planner and technologist, Bob has a Ph.D. in Urban Planning & Design from UCLA. He's been a policy researcher, technology CEO, science writer, and consultant. As a Fulbright Scholar, he studied cellular telephony's impacts on transborder communities in the Nordic Arctic Circle. Bob edited Information Design (MIT Press 2000) and is now writing a book on the theory and practice of creating edifying, transformative experiences.
    ( Archive | Contact Bob )
    CORANTE PAULA THORNTON says, "Understanding human behavior (economics), optimizing interactions (design) and facilitating conversations (markets), are the means to achieve strategic differentiation. This is the focus of our discipline. It is not a 'nice to have'‚ and is not, like documentation once was, an afterthought. It is the means by which to start a strategic discussion and the means by which to drive a tactical initiative. All design should be evidence-based."
    ( Archive | Contact Paula ) >
    EXPERIENCE DESIGN:
    THE METAVERSE....

    CALENDAR OF EXPERIENCE DESIGN EVENTS
    (Courtesy of Mark Vanderbeeken, Experientia SpA, Torino)

    Experience Design Websites
    Core 77 Website & Forum
    Business Week|Innovate
    InfoD: Understsanding by Design
    The Wayfinding Place
    Wayfinding Focus
    Design Addict
    L-ARCH (Landscape Architecture Mailing List)
    DUX 2007 Conference
    NetDiver.Net
    DesignBoom
    Digital Thread
    Archinect
    Enmeshed, Digital Arts & New Media
    Ludology (Game Playing Theory)
    Captology, Persuasive Computing
    Space and Culture
    Raskin Center for Humane Interfaces
    timet (acoustical design)
    Steve Portigal, Ethnographer
    Jane McGonigal's Avant Game
    Ted Wells' living : simple
    PingMag (Japan)

    Experience Design Blogs
    Adam Greenfield's Speedbird
    Experience Designer Network (Brian Alger)
    SmartSpace: Annotated Environments (Scott Smith)
    Don Norman
    Doors of Perception (John Thackara)
    Karl Long's Experience Curve
    Work•Play•Experience (Adam Lawrence)
    The David Report (David Carlson)
    Design & Emotion (Marco van Hout)
    Museum 2.0 (Nina Simon)
    B J Fogg
    Lorenzo Brusci (acoustics)
    Cool Town Studios
    FutureLab
    Steve Portigal
    Debbie Millman
    MIT Culture Convergence Consortium
    Luke Wroblewski, Functioning Form|Interface Design
    Adam Richardson
    Putting People First (Paul Vanderbeeken/Experientia
    Laws of Simplicity (John Maeda)
    Challis Hodge's UX Blog
    Anne Galloways's Purse Lips Square Jaw
    Bruno Giussani's Lunch over IP
    Jane McGonigal's Avant-Game The Future of Work

    Experience Design Podcasts
    Ted Wells' living : simple Podcast
    Design Matters Podcast, Debbie Millman
    Icon-o-Cast Podcast, Lunar Design

    Experience Design Firms and ED-Oriented Manufacturers
    Barry Howard Limited
    Hilary Cottam
    LRA Worldwide, Inc.
    BRC Imagination Arts
    Stone Mantel
    Experientia s.r.l
    Nokia
    Herman Miller
    Steelcase
    IDEO
    Cooper Interactive Design
    Gensler
    Doblin Group
    Fitch
    Fit Associates
    Jump
    Strategic Horizons LLC (Joe Pine & Jim Gilmore)
    Cheskin Fresh Perspectives

    Education and Advocacy
    Centre for Design Research, Northumbria University (UK)
    Center for Design Research, Stanford University
    International Institute of Information Design (IIID)
    Design Management Institute
    AIGA DUX
    Interaction Institute IVREA
    Design Research Institute (UK)
    UC Berkeley Center for Environmental Design Research
    History of Consciousness, UCSC
    Design News Magazine
    Society for Environmental Graphic Design (SEGD)
    Design Museum London
    Center for Sustainable Design
    Horizon Zero, Digital Arts+Culture in Canada
    Design Council UK
    First Monday

    Total Experience on Technorati
    Technorati Profile

    Get Camino!
    In the Pipeline: Don't miss Derek Lowe's excellent commentary on drug discovery and the pharma industry in general at In the Pipeline

    Total Experience

    « Enhancing "Bedside Manner" | Main | Dave Norton seminars, “Strategies for Designing Meaningful Experiences” »

    April 12, 2006

    The Experience of Protest: The Street, Its Power and Passion

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    Posted by Bob Jacobson

    French Protest
    THIS MONTH, simultaneous outbursts of public political expression -- street protests -- occurred in France and the United States. The French protests were in defense of France's traditional social contract preventing arbitrary job termination; the US protests attacked plans to implement oppressive anti-immigration laws.

    Latino Marchers-1

    Much about the protests was different, save one thing. In France, labor unions, students, and the unemployed constituted the population of protesters. In the US, although unions and students were involved, most of the protesters were from the unorganized working class: immigrants or the descendants of immigrants, now US citizens. In France, protests became violent (though of course, never as violent as the media portray anti-establishment protests); in the US, they were completely peaceful. The French protests spotlighted France's ongoing class warfare between the employer class and its compliant government, and the employee class and its supporters among a left-learning populace. The US protests were intended to cloak the differences between (mostly Latin) immigrants, legal and illegal, and other citizens.

    The French protesters challenged the state structures that threatened their well-being, especially parliamentary law wielded by those they saw as their class enemies. Perhaps if the Congress had actually gone through with its threat to return the US to pre-globalization Dark Ages, the American protests too would have turned ugly and anti-state. We won't know on this go-round, because the US protests were successful.

    But so were the French protests, though they were so different from the US protests in conception, organization, promotion, and execution. Does this validate the sneaking suspicion of every status-quo, law-and-order type, that “the street” has ultimate power in a political system, whatever its constitution?

    In a way, yes, it does. Activists learn how to construct their protests so that they produce the desired outcome and not its opposite due to public misinterpretation and backlash. In fact, skillful street protest organizers take into account the information environment in which they operate.

    Todd Gitlin, once an activist against the Vietnam War, now a university professor, has written extensively on the ways that the TV networks (dominant at the time) and other media manipulated protests in the 60s and 70s.

    Those days have passed, as the US protesters know. They coopted the TV networks, cable programs, and newspapers by wrapping themselves in the flag, Mexican as well as American. But also, the media is fractured. The protesters relied on alternative channels (Spanish-language talk radio, cellphones, and the Internet) to support their movement's internal communications. The French did it a little differently, as befits a more literate culture in which the written word still commands the attention of intellectuals, politicians, and other opinion leaders. They certainly didn't attempt to put a good face on their protests; the violence was apparent. But they shifted the center of political gravity from the spokespersons of rightwing "reform" to the public arena, thereby thwarting the politicians who have, to put it lightly, a problem communicating with people (including each other). The strategy worked. The new employment bill was withdrawn.

    The one thing that the two street protests shared in common, and with Islamic protests earlier this year against Danish cartoons and Western values (including world domination, a value shared by many of the Islamic activists), is passion. It's impossible to particpate or even just witness a real street protest and not palpably feel the energy of the assembled crowd (and occasionally, the counter-crowd formed by their opponents). Children of the 60s may remember, but no one since then has -- until America's soon-to-be-a-majority Latino population spread its political wings this month.

    Much has been written about “mob behavior” and crowds by conservative social theorists, but the fact is, they work. In the US, it's not so much the street as public functions and parades where the forces of the status quo hold forth. The intended effect is the same. Emotional force translated into political power.

    What leads me to these observations is the realization that it's difficult to discover much passion in in public places, whether they're government buildings, commercial offices, shoppingmalls, or destination resorts (including theme parks) -- and not only in the US, but everywhere. How is it that the deployment of some of the best, brightest, and well-paid professionals -- planners, designers, marketers, ethnographers, PR people, real-estate developers, and the like -- are unable to project, even just once in awhile, the same power inherent to the street protest? With the exception of sports events, where the excitement is highly synthetic, thin gruel, we seem incapable of tapping into the power of the marching crowd even infrequently, let alone on a sustained basis. Maybe it's because the protests really are about something, and not totally synthetic and soulless vanities.

    Fortunately for the politically dispossessed, street protests work. But for most citizens, day to day, there is only blandness, civility, and too often, marginalization and irrelevance.

    Comments (2) + TrackBacks (0) | Category: Commentary


    COMMENTS

    1. Fred on April 12, 2006 6:46 PM writes...

    "Children of the 60s may remember, but no one since then has -- until America's soon-to-be-a-majority Latino population spread its political wings this month."

    Bob, this child of the 60s says that if this is what you believe, then you should spend a few days in Washington, DC. Hang out in Lafayette Park. Constitution Gardens, near the Vietnam Memorial. Talk to the POW/MIA folks. Attend an abortion rally. Or is that an anti-abortion rally? No matter, the emotional feeling will be the same. Hang out. Observe for yourself. No escorts, no disciples, no ivory tower. It would be an educational experience, I think.

    "Fortunately for the politically dispossessed, street protests work. But for most citizens, day to day, there is only blandness, civility, and too often, marginalization and irrelevance."

    Is civility such a bad thing, that you disparage it so? Perhaps your visit should not be to DC, but to Baghdad. Civility might look like a pretty good deal, day to day, after a day in Baghdad. I have a neighbor who was blown up by an IED. He is now on permanent convalescent leave pending disability retirement. I shall have to ask him under what conditions he prefers to live, day to day.

    Permalink to Comment

    2. Bob Jacobson on April 13, 2006 2:51 PM writes...

    Dear Fred,

    First, thanks for being a thoughtful reviewer.

    Second, I distinguish for my posting between small group demonstrations (anything under 5,000) and street protests, where large crowds peacably or violently express their convictions. Any showing of public political will is preferable (in my opinion) to none; it takes energy. That many groups regularly and continuously raise our consciousness regarding wrongs to be righted is a tribute to the better aspects of democracy.

    As for civility, I agree: it's nice to be polite and not kill your neighbor. We agree, civility -- when pure -- is desirable to non-civility. But civility that covers for problems unresolved (for example, work-related stress or plain old abuse in the workplace, mounting environmental degradation, or any of a million rich-get-richer, poor-get-poorer government policies and business schemes) seems to me more like Babbittry, a famous term for go-along/get-along attitudes invented by author and social activist Sinclair Lewis in his novel, BABBITT. Its central character, Babbitt, was a member of the local chamber, an upstanding citizen, polite as the dickens, and completely a cork floating in an ocean of issues. A man without passion.

    I regret every day that Baghdad residents have to endure life at gunpoint and without the basic necessities. Ultimately, however, their problems will be resolved (mostly by them, one way or another). Can anyone say the same for us in America and other parts of the world where power politics and special (usually corporate) interests combine to create problems? Is that where our society's passion resides? Maybe not.

    Thanks again. -- Bob

    Permalink to Comment

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