TOTAL EXPERIENCE explores designing for experience: its theory, its practice, and how designing for experiences affects us socially and in our personal lives.
BOB JACOBSON is fascinated by the experience of experience. A planner and technologist, Bob has a Ph.D. in Urban Planning & Design from UCLA. He's been a policy researcher, technology CEO, science writer, and consultant. As a Fulbright Scholar, he studied cellular telephony's impacts on transborder communities in the Nordic Arctic Circle. Bob edited Information Design (MIT Press 2000) and is now writing a book on the theory and practice of creating edifying, transformative experiences.
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PAULA THORNTON says, "Understanding human behavior (economics), optimizing interactions (design) and facilitating conversations (markets), are the means to achieve strategic differentiation. This is the focus of our discipline. It is not a 'nice to have'‚ and is not, like documentation once was, an afterthought. It is the means by which to start a strategic discussion and the means by which to drive a tactical initiative. All design should be evidence-based."
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The strongest point that Joseph Pine makes in his book Experience Economy is how companies capitalize on the economic return scale by increasing the experience value. Where Starbucks moved the coffee bean up the economic chain by making the drinking of their coffee an experience, there are a number of Chicago restauranteurs who are taking cooking and eating to the next level. [Recognition given to CBS News Sunday Morning for their feature on this timely topic.]
Pushing the limit not only on the preparation of food, but also on its presentation and delivery, these epicurial artists have kitchens that resemble high-tech research laboratories. Transforming balsamic vinegar from a liquid into a solid or delivering a popcorn soup where a quick dip in liquid nitrogen turns the consumption into a smoke-blowing, dragon-like experience, to ordering from the menu delivered on a plate and then eating it as the opening course. These creators are pushing the edge on both the product and the way in which it is delivered and consumed. The standouts include Moto and Alinea (who's fabulous photography is shared here). The latter experiments with new delivery mechanisms, such as the bacon slings pictured here, to feature their unique creations.
As you uncover more of these unique eating experiences, be sure to share your finds here.