BOB JACOBSON is fascinated by the experience of experience. A planner and technologist, Bob has a Ph.D. in Urban Planning & Design from UCLA. He's been a policy researcher, technology CEO, science writer, and consultant. As a Fulbright Scholar, he studied cellular telephony's impacts on transborder communities in the Nordic Arctic Circle. Bob edited
Information Design (MIT Press 2000) and is now writing a book on the theory and practice of creating edifying, transformative experiences.
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PAULA THORNTON says, "Understanding human behavior (economics), optimizing interactions (design) and facilitating conversations (markets), are the means to achieve strategic differentiation. This is the focus of our discipline. It is not a 'nice to have'‚ and is not, like documentation once was, an afterthought. It is the means by which to start a strategic discussion and the means by which to drive a tactical initiative. All design should be evidence-based."
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1. Stuart on December 4, 2004 9:36 PM writes...
It seems they gloss over the difference between happiness or pleasure and satisfaction. Mihaly Csikszentmihalyi in his book, Good Business, discusses the term happiness and how people will use it synonymously for pleasure and satisfaction, although enduring happiness is the result of doing something satisfyingly. He points out that watching television is a passive activity which does not really yield happiness, we just get ourselves confused about what happiness really is.
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