This looks to be a can't-miss-it event -- the first of its type to my
knowledge -- bringing together the entire Bay Area UX (user experience)
community in one place. I hope I'll see you there! -- Bob
(Click on the link below for the full information on the event.)
USER EXPERIENCE: WHY DO SO MANY ORGANIZATIONS BELIEVE THEY OWN IT??
Don Norman and a panel of representatives of UX organizations (Rashmi Sinha & Richard Anderson, moderators/organizers). Tuesday, October 12, Stanford's Kresge Auditorium. 6:30-7:45 pm–Socializing, 7:45-9:45 pm–Program.
Years ago, Don Norman coined the term, "user experience," which has since become a prominent label for a multidisciplinary field. But what did Don intend the term to mean? What is "user experience," really? Why do so many professional societies believe they own it? Why do so many organizations in a business believe they own it? Don Norman tackles these and related questions in a conversation with Richard Anderson.
A panel discussion with representatives from multiple UX organizations (UPA, SIGCHI, AIfIA, IxDG, SIGGRAPH, STC, AIGA Experience Design, HFES, IDSA, and UXnet) will follow. The panel, moderated by Rashmi Sinha, will explore the goals and interests of each organization, and how they come together to form the mosaic that is UX.
Special Networking Hour
An opportunity for User Experience professionals to network and learn about participating UX organizations (AIfIA, UPA, BACHFES, IDSA, SF & Silicon Valley SIGGRAPH, BayCHI, IxDG, and STC), complete with food and drinks. Each organization will have an information table and representatives at hand to answer questions.
BOB JACOBSON is fascinated by the experience of experience. A planner and technologist, Bob has a Ph.D. in Urban Planning & Design from UCLA. He's been a policy researcher, technology CEO, science writer, and consultant. As a Fulbright Scholar, he studied cellular telephony's impacts on transborder communities in the Nordic Arctic Circle. Bob edited Information Design (MIT Press 2000) and is now writing a book on the theory and practice of creating edifying, transformative experiences.
PAULA THORNTON says, "Understanding human behavior (economics), optimizing interactions (design) and facilitating conversations (markets), are the means to achieve strategic differentiation. This is the focus of our discipline. It is not a 'nice to have'‚ and is not, like documentation once was, an afterthought. It is the means by which to start a strategic discussion and the means by which to drive a tactical initiative. All design should be evidence-based."
