BOB JACOBSON is fascinated by the experience of experience. A planner and technologist, Bob has a Ph.D. in Urban Planning & Design from UCLA. He's been a policy researcher, technology CEO, science writer, and consultant. As a Fulbright Scholar, he studied cellular telephony's impacts on transborder communities in the Nordic Arctic Circle. Bob edited
Information Design (MIT Press 2000) and is now writing a book on the theory and practice of creating edifying, transformative experiences.
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PAULA THORNTON says, "Understanding human behavior (economics), optimizing interactions (design) and facilitating conversations (markets), are the means to achieve strategic differentiation. This is the focus of our discipline. It is not a 'nice to have'‚ and is not, like documentation once was, an afterthought. It is the means by which to start a strategic discussion and the means by which to drive a tactical initiative. All design should be evidence-based."
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1. Steve Portigal on October 6, 2004 12:25 PM writes...
I should have waited til this week's trip to Portland before posting that. The Eruption Watch is major media stuff here. One channel was announcing its plans to break away from programming and go to live coverage as soon as anything happens - all the morning shows are cutting to their on-the-spot reporters, just waiting for more than steam and ash (although they can make hay out of steam and ash, it appears).
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