BOB JACOBSON is fascinated by the experience of experience. A planner and technologist, Bob has a Ph.D. in Urban Planning & Design from UCLA. He's been a policy researcher, technology CEO, science writer, and consultant. As a Fulbright Scholar, he studied cellular telephony's impacts on transborder communities in the Nordic Arctic Circle. Bob edited
Information Design (MIT Press 2000) and is now writing a book on the theory and practice of creating edifying, transformative experiences.
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PAULA THORNTON says, "Understanding human behavior (economics), optimizing interactions (design) and facilitating conversations (markets), are the means to achieve strategic differentiation. This is the focus of our discipline. It is not a 'nice to have'‚ and is not, like documentation once was, an afterthought. It is the means by which to start a strategic discussion and the means by which to drive a tactical initiative. All design should be evidence-based."
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Pricing is a big part of a user's product experience. 
1. Steve Portigal on September 8, 2004 1:46 PM writes...
I wonder if comments are back up yet?
Permalink to Comment2. Steve Portigal on September 8, 2004 1:49 PM writes...
Last weekend we bought fish off a boat at the Pillar Point Habor in nearby Half Moon Bay...http://www.smharbor.com/pillarpoint/
Rock cod was $4.00 a pound. Our 3.2 pound fish was $12.00.
The back of a boat is not an ideal environment for messing with coins, and somehow, the character of the experience seemed to suit the rounding off and the simpler pricing. It wasn't barter, but somehow the informality of the environment, the directness of the transaction (from ocean to your fridge, still swimming), etc. all suited the simplest exchange.
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